Revivify promotes pre-loved fashion with new curated occasion wear selection

By

Isabelle Crossley

Published
Oct 19, 2022

Entrepreneur Aashni Shah has launched Revivify as a luxury fashion resale platform featuring a range of pre-loved womenswear by Indian designers, available online.  

“Discussions during the pandemic when there was a supply crunch in India due to factories being operated at limited capacity  got me thinking about the vintage and pre loved category that are so big internationally but in India, there is a gap,” Shah told Elle India about how she got inspired to launch Revivify. “I was influenced by the idea of circular vintage fashion when I was thinking about reviving and reusing my mom’s Sabyasachi saris.”

Shah spent over nine months refining her idea, gaining confidence as the pre-lived category grew in popularity internationally. Following extensive market research, Shah launched the eco-friendly idea with a focus on luxury fashion. By highlighting the fact that the pre-loved items are no longer available to purchase new, Revivify presents second-hand as exclusive and desirable. 

“Rare forms of embroidery – Gara work by designers like Patine makes for an expensive purchase due to its rarity,” said Shah. “By recycling and reusing the pieces at affordable pricing due to its pre-loved nature, we hope to make it more accessible to consumers who otherwise would be reluctant to make that particular purchase. Heritage weaves such as Patan Patolas and Jamdanis are high on our curation list along with sourcing vintage Chikankari pieces by designers.”
 
Shoppers can purchase clothing on the business’ website and can also sell their pre-loved items, according to the Revivify website. The business plans to launch a menswear segment soon.