Reshamandi witnesses strong growth during festive season sale
Direct-to-consumer e-commerce platform Reshamandi witnessed strong growth during its recently concluded festive season sale event with sarees being the top-selling product.
The sale was dominated by Banarasi sarees with 32 percent of the overall orders followed by Salem with 19 percent while Bengal cotton and Chanderi cotton contributed 11 percent each.
Commenting on the festive season sale, Mayank Tiwari, founded CEO of Reshamandi in a statement said, “We witnessed an overwhelming response to sarees in our recent festive sale, with Banarasi sarees turning out to be the top-selling product. Most of the orders originated from the south, which accounts for 59 percent of the total silk production in the country.”
“Given the growing attention paid to sustainability, this reflects the relevance of traditional sarees as well as the conscious demand for other natural fabrics such as cotton, jute, and linen,” he added.
Reshamandi claims that it currently has a country-wide network that sources fabrics, sarees, and accessories directly from 5,500 weavers and 6,000-plus reelers.
The company recently expanded to overseas regions such as the Middle East, Europe, North & South America, and Southeast Asia.
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