Renee Cosmetics launches campaign with Ileana D’Cruz

By

Maverick Martins

Published
Nov 5, 2021

India makeup brand Renee Cosmetics has launched a new campaign featuring Bollywood actor Ileana D’Cruz. With this campaign, the brand aims to send out the message of liberation and confidence.
 

The campaign will include a film featuring the actress and will be promoted across digital platforms.
 
Talking about the brand film, Ileana D’Cruz in a statement said: “I love the products the brand has to offer. The extensive range of premium makeup is something that every strong independent individual should have.”

Aashka Goradia Goble, founder of Renee Cosmetics, added: “Renee Cosmetics is an extension of my personality. It is all about timeless beauty and catering to the beauty needs of a modern Indian woman. We aim to deliver products which will enhance your confidence and empower you to achieve your dreams.”
 
Renee Cosmetics had recently raised $1.5 million (Rs 11 crore) in a pre-Series A round led by Equanimity Ventures and 9Unicorns. The company plans to utilise the funds to further strengthen its presence in the country’s beauty market.
 
Founded by actress Aashka Goradia, Renee Cosmetics is an Indian makeup brand and sells its products in India through its website and other e-commerce websites including, Amazon, Nykaa, Flipkart, and more.