Reliance’s Trends signs Vicky Kaushal, Janhvi Kapoor as brand ambassadors

By

Maverick Martins

Published
Sep 27, 2019

Apparel and accessories specialty chain of Reliance Retail, Trends has signed Bollywood actors Vicky Kaushal and Janhvi Kapoor as its brand ambassadors.
 

The two actors have already shot a campaign ‘Get them talking’ for the brand which is currently on air across all platforms.
 
With this association, Trends is looking to widen its customer base and establish a strong connect with the youth across the country. It is also hoping to strong sales during the upcoming festive season.

Talking about the association, Vicky Kaushal in a statement said, “I am very excited and happy to be associated with Trends, as the face of the brand across India. The Trends brand thought of ‘Get them talking’ has a very strong connect with me and I believe it will have an equally powerful connect with the Indian audience.”
 
Janhvi Kapoor added, “Trends is a brand which is widely accepted, is visible and loved by consumers across India. They have great fashion at affordable prices and I am happy to be the face of the brand.”
 
Vipin Tyagi, business head at Trends said, ‘Being the biggest and the fastest-growing retail apparel retail chain in India, one of our key brand objectives was to establish a strong connect with the youth across the country. In Vicky and Janhvi, we have two popular youth icons, who have an extensive following amongst the millennials and Trends is happy to be associated with them.”
 
Reliance Trends currently operates more than 750 outlets in around 180 cities and plans to expand further in the Indian market with the addition of new stores in the coming months.