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Published
Feb 24, 2020
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Reliance Retail’s Ajio to take omnichannel route for growth

Published
Feb 24, 2020

Ajio, the e-commerce arm of Reliance Retail, is looking to strengthen its premium segment and plans to take the omnichannel route for future growth in the Indian market.
 

Reliance Retail’s Ajio to take omnichannel route for growth - Superdry


Reliance Retail currently sells several premium international brands such as Superdry, Gas, Steve Madden, and Dune London, among many others, through its online store Ajio, which offers more than 2,00,000 options from over 1,000 brands and over 50,000 exclusive styles.
 
To cater to tier 2 cities and beyond, Reliance plans to open kiosks at Rjio stores, which will help customers purchase orders from the company’s online store.

“While luxury is a niche market, you find its customers not only in large metros but in other cities, too. We see a huge potential for it offline and, with more consumers embracing online shopping, we believe that there is an opportunity to explore that potential,” Vineeth Nair business head at Ajio told BusinessLine.”
 
“Ajio is also adding more kiosks at RJio stores across India, where it helps customers familiarise themselves with its online store and place purchase orders. It plans to scale up the kiosks in tier 2 cities soon,” added Nair.
 
Ajio currently has around 150 kiosks across the country. Despite the economic slowdown, Ajio witnessed a 78 percent year-on-year growth, due to the expansion of its offline network through kiosks.

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