Published
Apr 5, 2023
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Reliance Retail launches beauty retail platform Tira

Published
Apr 5, 2023

India’s largest retailer, Reliance Retail Limited has launched its omni-channel beauty platform Tira to strengthen its foothold in the country’s booming beauty market.


Reliance Retail launches beauty retail platform Tira - Tira


Reliance Retail launched Tira with an app and website along with a retail store at the company’s Jio World Drive in Bandra Kurla Complex in Mumbai.

The Tira store at Jio World Drive is spread across 4,300 square feet housing a wide range of global beauty and home-grown brands.

Commenting on the launch, Isha Ambani, executive director at Reliance Retail Ventures Limited (holding company of Reliance Retail Limited) in a statement said, “We are excited to bring the Tira experience to our Indian customers. With Tira, we aim to break down barriers in the beauty space and democratize beauty for consumers across segments.”

“Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India,” she added.

With its entry into beauty space with Tira, Reliance will compete with the numerous multi-brand beauty retailers in India including Nykaa, SS Beauty, and Tata Cliq Palette among others.

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