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Published
Nov 1, 2022
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Reliance Retail launches athleisure brand Xlerate with Hardik Pandya as brand ambassador

Published
Nov 1, 2022

Reliance Retail has strengthened its brand portfolio with the launch of an athleisure brand, Xlerate, on its new commerce platform, AJIO Business.


Reliance Retail launches athleisure brand Xlerate with Hardik Pandya as brand ambassador - Reliance Retail


The brand targeted at sports enthusiasts has signed Indian cricket all-rounder Hardik Pandya as its brand ambassador to help it connect with the millennials and Gen-Z customers.

Xlerate will offer sport shoes, athletic and lifestyle footwear, apparels such as track pants, t-shirts, shorts, and other accessories.

Commenting on the Xlerate launch, Akhilesh Prasad, president CEO of the fashion and lifestyle division at Reliance Retail in a statement said, “Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies its spirit of moving ahead in life undeterred by obstacles. The brand caters to their requirements across the categories of sports shoes, sandals, and apparel.”

Commenting on his association with Xlerate, Hardik Pandya added, “I am pleased to associate with Xlerate. I think they have an extremely stylish and comfortable range of products. Their brand ideology, ‘Don’t brake, Xlerate’, resonates with my philosophy in life, to continue working hard with self-belief and intensity.”

Xlerate products will be exclusively available on AJIO Business, the new-commerce arm of Reliance Retail which houses 5000-plus fashion and lifestyle brands.

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