Reliance Retail in talks to get India rights for Sephora

By

Maverick Martins

Published
Sep 21, 2022

Reliance Retail, the retail arm of Mukesh’s Ambani’s Reliance Industries Ltd, is in advanced talks to get rights for beauty retailer Sephora in India, the Mint reported citing anonymous sources.

Currently, Arvind Fashions Ltd owns the rights for Sephora in the Indian market. The company had recently announced expansion plans for the brand as it saw huge growth potential in the Indian market.

On the other hand, Reliance Retail has been on a buying spree and after acquisition of several luxury brands in the apparel segment, it has set its sights on the beauty and personal care market in India.

“The transition to the new partner is underway and will come about in a couple of months. The move could also signal the retailer’s attempt at understanding and managing the premium beauty market in India,” the anonymous source told the Mint.

An email to Reliance Retail and Arvind Fashion Limited to queries on Sephora did not elicit a response.

The French premium beauty and personal care retailer Sephora has 24 stores across India housing brands like Dior, Benefit, Glam Glow, Sunday Riley, Lancôme, Estee Lauder, Tom Ford Private Blend, Elizabeth Arden, Givenchy among others. Internationally, it operates over 2,700 stores in 35 countries.