Reliance opens Jio World Drive in Mumbai

By

Maverick Martins

Published
Oct 8, 2021

Reliance Retail has opened a premium retail destination ‘Jio World Drive (JWD)’ in the financial capital Mumbai at the Bandra Kurla Complex.
 

The JWD is spread over an area of 17.5 acres and will house around 72 prominent international and Indian brands across categories like fashion wear, lifestyle, accessories among others.
 
Commenting on the launch of the JWD, Darshan Mehta CEO of Reliance Brands Limited in a statement said: “With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social centre of gravity in Mumbai. The precinct will set a new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must- visit destination to create moments of delight for all.”

“Our research indicates that customers are ready to step out for unique experiences, in places that are likely to provide more than one sensory experience and with people they love. And that is exactly what we aim to provide at Jio World Drive,” Mehta added.
 
Jio World Drive is currently operating under international Covid guidelines and safety protocols.