Reliance Industries launches 'HEXaREL' fabric technology in Mumbai
Reliance Industries Limited has launched 'HEXaREL' as a new fabric technology designed for apparel and home textiles. The business launched HEXaREL at Tecoya's Fibres & Yarns Exhibition at the Jio World Convention Centre in Mumbai.
HEXaREL™ technology-enabled textiles are designed to provide superior thermal conductivity, moisture management, and many other properties that give the wearer an, “unmatched feeling of comfort and hygiene,” the business announced in a press release on January 24. Textiles manufactured with the new technology will be cool to touch, anti-bacterial, anti-viral, mosquito repellent, anti-odor, and antistatic among other features.
“This superlative combination of advantages makes HEXaREL™ based fabrics/ garments multifunctional,responsive, and adaptive,” announced Reliance Industries in a press release. “The six-in-one discernible benefits of HEXaREL™ appeal to the consumer's positive bias, ensuring better buy-offs from retail shelves. In line with Reliance's customer-centric focus, HEXaREL™ not only provides a superior product but also development and marketing support and solutions to all its prime customers.”
HEXaREL launched its 'Trend Direction' initiative for Spring- Summer 2024 titled ‘Shift’ at Tecoya's Fibres & Yarns Exhibition. The initiative is designed to support its downstream customers and their future product development.
Two trends highlighted in the report for spring/ summer 2024 are ‘glam sports’ and ‘all day active’. HEXaREL textile technologies are suited to both of these trends due to its moisture management or anti-odour properties, according to Reliance Industries.
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