Reliance Brands Limited partners with designer Anamika Khanna

By

Maverick Martins

Published
Dec 21, 2021

Reliance Brands Limited (RBL) has strengthened its luxury portfolio by partnering with Indian couturier Anamika Khanna.
 

Reliance Brands and Anamika Khanna have agreed on a 60:40 joint venture for the latter's designer brand AK-OK. As part of the deal, Khanna will continue to lead the creative direction of the brand as creative director.
 
Commenting on the partnership, Isha Ambani, director at Reliance Retail Ventures Ltd in a statement said, “The partnership with Anamika Khanna pivots around our recognition of homegrown talent’s growing popularity and appeal, both in India and globally. Known for her eponymous label, Anamika Khanna is well recognised for encapsulating India’s rich craft in global contours. We are excited to partner with Anamika’s AK-OK brand journey right from its early days and present a unique design philosophy to Indian and global consumers.”

Anamika Khanna added, “As India’s largest luxury retailer, RBL’s learnings from operating a wide retail network across its group companies and experience of building a diverse portfolio of luxury to premium brands will come in good stead to steer AK-OK as one of the most recognisable new age brand globally. It also allows for me to have fun with the brand while exploring boundless future possibilities together.”
 
RBL’s current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Superdry, Scotch & Soda, and Tiffany & Co, among many others.