Reliance Brands acquires majority stake in Abu Jani Sandeep Khosla

By

Maverick Martins

Published
Apr 20, 2022

Reliance Brands Limited (RBL) has signed an agreement to invest in couturiers Abu Jani Sandeep Khosla (AJSK) for a 51 percent majority stake.
 

With this partnership, Reliance will help fuel the designer label’s growth plans in India and across the globe, while the designer duo Abu Jani and Sandeep Khosla will continue to lead the design and creative direction of the brand.
 
Commenting on the partnership, Isha Ambani, director at Reliance Retail Ventures Ltd in a statement said, “Abu Sandeep have been extraordinarily successful for over three decades and it is time that their endeavour to present their unabashed vision of luxury reached every nook and corner of the world, carving a unique space for the brand globally, making them true ambassadors of Indian style.”

Abu Sandeep in a joint statement added, “When we started Abu Jani Sandeep Khosla our mission was clear, we wanted to bring India’s impeccable craftsmanship and sense of style that had developed over centuries to the modern world. In the past 35 years we have done just that, not only have we brought traditional techniques back to life, but we have also created new ones that reflect the tastes and culture of modern India. Now with the support of Reliance Brands, we will be able to finally fulfil our ambition of global expansion.”
 
The Mumbai-based Abu Jani and Sandeep Khosla are India's premier couturiers and their fashion house Abu Jani Sandeep Khosla currently feature three other labels Asal, Gulabo, and Mard.