Reliance Retail launches ‘Swadesh’, plans to take handcrafted Indian products to global markets

By

Maverick Martins

Published
Apr 21, 2022

Reliance Retail has announced the launch a new store format ‘Swadesh’ to promote authentic handcrafted products and rich Indian art forms globally.
 

Swadesh will be an artisan-only dedicated store format for handcrafted products from across the country. The first Swadesh store is expected to open in the second half of the current year and will house a wide range of products across categories sourced directly from artisans.
 
Additionally, Swadesh plans to build a global marketplace to connect Indian artisans and sellers of authentic handmade products to consumers across the world.

Commenting on the launch, Isha Ambani, director of Reliance Retail Ventures Ltd in a statement said, “Our standalone handicrafts destination store format, Swadesh is now on the anvil and will present India through its art and crafts and it will showcase everything from apparel, home textiles, home décor, furniture, jewellery, wellness products and more.”
 
“We see a great opportunity for the artisans of our country in co-creating and co-curating handcrafted Indian products for the world. To realise this opportunity Reliance Retail is partnering with various government organizations to help popularize various local art forms, both nationally and globally,” added Isha Ambani.
 
Swadesh will also provide skill enhancement /design trainings, capacity building workshops to help artisans all over India sell their products on the platform.