Reliance Retail launches Project Eve store in Mumbai

Reliance Retail has launched a new multi-brand retail entity for women called 'Project Eve' with the opening of the first store at Inorbit Mall Malad in Mumbai. The store was launched by Bollywood actor Yaami Gautam with the brand campaign of #MyEvespiration.


Reliance Retail launches Project Eve store in Mumbai - Project Eve-Twitter

The store spans across 10,000 square feet and is a unique concept in the premium segment with a strong focus on independent and sophisticated women, aged 25-40. 

Reliance Retail has aggressive plans to expand the new premium retail format across major cities in India. The format will also have a café in its standalone stores due to arrive in next few months, the company said in a statement.

Built with a mission to constantly create new and innovate, the store also offers an in-store salon, personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. Some international brands like Saint Tropez and Juna Rose will be exclusively available at Project Eve Store. 

Apparel collection in Indian and Western wear includes Handpicked brands, own label – Project Eve and an exclusive designer collection by Rahul Mishra. Key brands in Indian and western wear include AND, Kraus, Levis, Vero Moda, Only, W, Swadesh and more.

The store also offers precious jewellery form Gitanjali Jewels, beauty products from the likes of Chambor, Loreal Paris, Isadora etc and Fragrances from Bvlgari, Issey Miyake, Hugo Boss, Gucci, Elizabeth Arden and many more.

Project Eve also boasts of the lingerie and beauty segment in a SIS format with Marks and Spencers. This is the first time globally that M&S has launched an SIS, away from its exclusive store format.

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