Reliance Retail Ventures Limited acquires controlling stake in Insight Cosmetics

By

Isabelle Crossley

Published
Sep 6, 2022

Reliance Retail Ventures Limited has acquired a controlling stake in makeup and personal care brand Insight Cosmetics as the business focuses on expanding into India’s fast growing beauty market. 

Reliance Retail Ventures Limited’s controlling stake deal in Insight Cosmetics is valued at between $10 million and $15 million, two anonymous sources told Livemint. The deal is part of Reliance Retail’s broader strategy to expand its presence in India’s fast growing beauty and personal care market, which has seen investments rise significantly in the past few years. 
 
Insight Cosmetics products include eyeliners, lipsticks, eyeshadows, mascaras, foundations, concealers, lip glosses, nail polishes, and makeup brushes among others. The brand’s recent launches include a range of highlighters and ‘Express’ eyeliners, the brand announced on Facebook. 

Dinesh Jain launched Insight Cosmetics in Mumbai in 2001 and the brand has expanded its distribution network to currently retail in 20 states and on 10 multi-brand e-commerce platforms. With over 350 stock keeping units, Insight Cosmetics retails from over 12,000 brick-and-mortar stores and has an omni-channel approach to retail. Reliance Retail has also been focusing on an omni-channel approach for its recent brand acquisitions in the fashion and innerwear segments.