Reliance Jewels launches exclusive Thanjavur collection at Bengaluru event

By

Isabelle Crossley

Published
Apr 7, 2023

Fine jewellery brand Reliance Jewels has launched an exclusive ‘Thanjavur’ collection for the upcoming Akshaya Tritiya festival, an auspicious time to buy gold. The brand showcased its new line at an event in Bengaluru with Bollywood celebrity Jahnvi Kapoor. 

“We are proud to present our Thanjavur collection this Akshaya Tritiya across India,” said Reliance Jewels’ CEO Sunil Nayak in a press release. “It captures the essence of the rich heritage of Thanjavur in Tamil Nadu. Our thematic jewellery collections are an ode to the diverse culture of our country, and we are happy to continue our legacy with the launch of season 7.0. Our customers have always appreciated our thematic collections, and we are confident that they will love this one too.”
 
Akshaya Tritiya will take place on April 22 this year and is a time when many jewellers expect strong sales. Reliance Jewels’ themed collection is inspired by the artistic traditions of Thanjavur temples, Bommai dolls, and Poompuhar ships. The launch event took place at Bengaluru’s Shangri-La Hotel and featured a runway show.  

“It was an absolute pleasure to be a part of the Thanjavur Collection launched by Reliance Jewels,” said Jahnvi Kapoor at the event. “The jewellery pieces are stunning and truly capture the essence of Thanjavur's rich heritage. Tamil Nadu and its rich culture will always have a special place in my heart as it’s a part of my family roots and I am truly fascinated and extremely happy to be wearing this magnificent necklace set which was crafted with great attention to detail and exceptional workmanship, bringing out the glorious heritage of Thanjavur in multiple folds. It was a privilege to be associated with such a fantastic event that celebrates the diversity and beauty of Indian art and craftsmanship.”