Reliance Jewels launches Asya collection

By

Maverick Martins

Published
Nov 1, 2017

As part of its 10th anniversary celebrations Reliance Jewels, a leading jewellery brand in India, has launched its designer gold jewellery collection called ‘Asya, I Am That’ for the Indian market.
 

The collection is inspired by diverse positions, forms, experiences and body-parts of the swan bird and designed by designer Garima Maheshwari.
 
Garima has incorporated various qualities of the swan bird into the designs with the help of gold ornaments and colourful precious stones.

Commenting on the launch of the collection Sunil Nayak, CEO of Reliance Jewels in a statement said, “This collection is exquisite yet unique and is designed bearing in mind the preferences of the modern Indian women. We are confident that this collection will provide a wide range of edgy, inspirational and vibrant jewellery experience to our loyal and new customers as well.”
 
The collection is available exclusively at Reliance Jewels showrooms across the country and will cater to women of every age group.
 
Reliance Jewels had earlier launched its unique product 'Aavaran', to enhance women safety in India. The product has a technology embedded gold or silver pendant, which alerts up to five guardians with the press of a button.
 
The jewellery major is currently focusing on expanding its presence in malls and will open stores in leading malls to increase its footprint in the jewellery market.

Reliance Jewels, part of Reliance Retail was established in 2007 has over 56 retail stores across 39 cities in the country.