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Published
Oct 22, 2021
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Relaxo’s Sparx launches new campaign with actor Akshay Kumar

Published
Oct 22, 2021

​Relaxo Footwear-owned brand Sparx has launched a new brand campaign 'Sparx – It’s In Me' featuring actor Akshay Kumar to strengthen its connect among the youth.
 

Relaxo’s Sparx launches new campaign with actor Akshay Kumar - Sparx - Facebook


The campaign will be promoted on television and digital platforms supported by billboard and newspaper advertising pan India. With this campaign, the brand aims to widen its millennial customer base across the country.
 
Sparx has also collaborated with digital influencers from different fields to further boost the campaign on digital media platforms.

Commenting on the launch of the new campaign, Gaurav Dua, executive director at Relaxo Footwear, in a statement said: “We are feeling very excited on the launch of Sparx #ItsInMe campaign with Akshay Kumar. The brand communication tugs at the core of the youth urging them to quash any self-doubts and seek out the best in themselves. We are confident that this thought will help brand Sparx build a deeper relationship with our consumers.”
 
Relaxo’s Sparx currently has over 400 exclusive-brand outlets across the country and sells online through its website and other leading e-commerce platforms.

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