Relaxo opens outlet in Siliguri to strengthen East India presence

By

Maverick Martins

Published
Feb 21, 2018

Leading footwear brand Relaxo has strengthened its position in the East Indian market by opening its first exclusive store in the city of Siliguri in West Bengal.
 

The new flagship store will house Relaxo sub brands like Flite, Bahamas, Sparx, Schoolmate, Maryjane, Boston and Kidsfun with over 400 designs of sports shoes, casual, lifestyle shoes, sandals, flip-flops, formal wears, home slippers and office wear.
 
The store which is located in the busy area of Siliguri will also have unique features and offers its customer’s specialized guidance/consultations regarding footwear. The company is optimistic on the East Indian market and expects West Bengal to contribute to the revenues of the firm.

Commenting on the opening of its new store Nitin Dua, Executive Director, Relaxo Footwear’s Ltd. said, “Relaxo brand remains focused on new designs, comfort and availability with a commitment to constant quality. The new store will provide customers with an enhanced retail experience and a better feel of the brand and products.
 
“West Bengal is a promising market as customers have a rich taste in footwear and style. By catering to their diverse lifestyle demands, Relaxo is looking forward to leverage the market potential in East region,” Dua added.
 
Relaxo is one of the leading footwear companies in India. With its headquarter in New Delhi and 8 manufacturing units, Relaxo produces over 6 lacs pairs of footwear, every day.