Relaxo footwear signs Shahid Kapoor, Shruti Haasan as Brand Ambassadors for Flite

By

Maverick Martins

Published
May 10, 2017

Footwear brand Relaxo Footwears has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its brand, 'Flite'.

 
The association will leverage the "versatility" and "youthfulness" of both stars, as they represent the underlying brand promise of Flite: 'Fashion & Style', the company said in a statement.
 
Gaurav Dua, Director, Relaxo Footwears said," We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. They are youthful and reflect freshness & style, attributes that fit the Brand Persona well."

With the two brand ambassadors on-board, the brand aims to get a PAN India connect and appeal. Flite aims to leverage their popularity to reach out to its target audience in a strategic manner across markets.
The new partnership will be supported by a high-octane, multi-media campaign beginning from May 2017.
 
Relaxo is one of the leading footwear companies in India. With its headquarter in New Delhi and 8 manufacturing units, Relaxo produces over 6 lacs pairs of footwear, every day.