Published
Jun 19, 2019
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Relaxo Footwear signs Ranveer Singh as brand ambassador for ‘Flite’

Published
Jun 19, 2019

Relaxo Footwear Ltd has signed Bollywood actor Ranveer Singh as the new brand ambassador for its casual wear brand ‘Flite’.
 

Relaxo Footwear signs Ranveer Singh as brand ambassador for ‘Flite’ - Relaxo Footwear


Flite aims to leverage the popularity of the actor to reach out to its target audience and strengthen its leadership position in the Indian footwear market.
 
Speaking on the association, Gaurav Dua, executive director at Relaxo Footwear Ltd in a statement said, "We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”

Commenting on his association with the brand, Ranveer Singh added, “Flite as a brand has resonated with people across India, especially the youth, and I am happy to partner with them. I’m looking forward to being a part of their growth story with my association.”
 
Relaxo is one of India’s leading footwear firms and sells under brands Sparx, Flite, and Bahamas. It currently has 300 exclusive brand outlets across the country. For the fiscal year 2018-19, Relaxo had posted revenue was of Rs 2,292 crore ($329.8 million) with a profit Rs 175 crore.

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