Relaxo Footwear expands in Odisha with new store

By

Maverick Martins

Published
Jul 29, 2021

Relaxo Footwear Ltd, India's largest footwear manufacturer, has strengthened its presence in the state of Odisha with the launch of its new exclusive brand outlet in Paralakhemundi.
 

The new store located at Ward No. 8, Paralakhemundi will house popular brands like Relaxo, Sparx, Bahamas, Flite, MaryJane, Boston, and Kids Fun.
 
Despite the Covid-19 disruptions, Relaxo had been expanding aggressively across India by opening new stores with a strong focus on tier 2, 3, 4 cities.

The company is banking on tier 2, 3, 4 cities to drive growth and expects strong sales in the open footwear, sneakers, and athleisure categories on the back of its retail expansion.
 
Commenting on the expansion, Nitin Dua, executive director at Relaxo Footwears Ltd, in a statement said: "We are sure customers will be delighted to shop at our exclusive brand outlet. New designs of the season reach our EBOs well before the mass market, so customers can preview the range and get best of selection here, helping us to add to our base of happy customers.”
 
Relaxo is one of the leading footwear makers in India and sells under brands Sparx, Flite, and Bahamas. It currently has over 300 exclusive-brand outlets across the country.