Published
Sep 27, 2017
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Reebok to invest in women’s fitness segment for growth

Published
Sep 27, 2017

Reebok India is looking to expand its presence in the women’s fitness segment in India and is betting big on its UFC collection to drive the next phase of growth in the country.
 

Reebok to invest in women’s fitness segment for growth - Reebok India-Facebook


The company had recently launched a campaign ‘Fit to Fight’ targeted at the women’s fitness segment in the country and is hoping the fitness revolution in the country will help further boost sales of the brand.
 
Reebok, owned by Adidas reported a net profit of Rs 18.89 crore (approx $2.9 million) this year against a net loss of Rs 35.9 crore (approx $5.5 million) in the previous fiscal year. Reebok’s revenue witnessed a 16 percent surge at Rs 413 crore (approx $63.2 million) in 2016-17 as against Rs 354 crore (approx 54.2 million) in 2015-16.

The brand is looking to tap the growing women’s fitness market in the country with the help of celebrities coupled with digitization.
 
Senior Marketing Director Silvia Tallon told news agency PTI that Reebok plans to invest in women's fitness segment as well as digitization & e-retailing.
 
"We plan to invest in women's fitness segment like crossfit and training, combat and fight and running. Reebok has tied up with American fighting promotion company Ultimate Fighting Championship (UFC) for Mixed Martial Arts (MMA). UFC is opening its first gym in Mumbai and plans to have 200 gyms in India," she said.
 
“Reebok also plans to sign celebrities like Malaika Arora and Kangana Ranaut to build Brand Reebok in India, she said. Other than roping in celebrities as brand ambassadors, the company is investing in digitisation and e-retailing to sell their products, Tallon said.
 
Tallon further said that the brand will continue expanding its brick and mortar stores across the country and plans to open six more stores in coming year.
 
 

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