Reebok signs actor Varun Dhawan as its new brand ambassador
Leading sports and fitness brand Reebok has announced Bollywood actor Varun Dhawan as their new brand ambassador for the Indian market.
Reebok will collaborate with the actor to launch its biggest campaign in India called ‘Sole Fury’ with which it expects to make deeper inroads in the country’s fitness market.
The brand has been investing heavily in its marketing activities in India and had recently signed another Bollywood actress Katrina Kaif as the brand ambassador for its women’s range.
Commenting on his association with the brand, Varun Dhawan in a statement said, “It feels amazing to associate with a brand like Reebok, which feels so much like me. I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today’s generation.”
Sunil Gupta, brand director at Reebok India added, “We are thrilled to have Varun as the new brand ambassador for Reebok. He echoes Reebok's enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry."
Reebok offers footwear, apparel, and accessories for various fitness activities. It currently has over 200 stores in the country and also sells through its website and other e-commerce platforms.
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