Reebok opens new store in Jasola, Delhi

By

Isabelle Crossley

Published
Jun 5, 2023

Sportswear brand Reebok has opened an exclusive brand outlet in Delhi’s Jasola district in Pacific Premium Outlets mall. The spacious outlet retails Reebok’s clothing, footwear, and accessories at discount prices.

“Experience the thrill of elevated sportswear that perfectly matches your unique style,” announced Pacific Premium Outlets on Facebook. “Indulge in irresistible year-round offers that will keep you coming back for more. Reebok welcomes you to its grand opening at the magnificent Pacific Premium Outlets Mall, Jasola, India's first-ever premium outlets destination. Get ready to give in to greed!”
 
The store is located on the second floor of the mall and houses a wide range of branded casual and athleisure wear. Reebok also recently opened new stores in Kochi’s Lulu Mall and Chennai’s Phoenix Marketcity Mall to strengthen its brick-and-mortar presence in South India. The stores both opened their doors to shoppers at the end of May. 

US-based brand development and marketing company Authentic Brands Group acquired Reebok from Adidas in 2021. That same year, the business signed an agreement with Aditya Birla Fashion and Retail Limited and the Indian business now retails Reebok goods through wholesale, e-commerce, and Reebok-branded retail stores in India and across Southeast Asia.