Reebok launches ‘She Got Ree’ campaign with Katrina Kaif
Leading sports and lifestyle brand Reebok has launched its latest campaign ‘She Got Ree’ featuring Bollywood actress Katrina Kaif. The new campaign will be launched on digital, social and traditional media platforms.
The fully integrated campaign is anchored by a one-minute short film entitled 'She Got Ree', which sees Katrina Kaif, along with a group of women, perform in a free-spirited routine that’s a combination of running, spinning, flexing, dancing and boxing.
Reebok had named Kaif as its brand ambassador in July this year Reebok to drive sales of its products in the Indian market to be the best fitness brand in the country.
Commenting on the campaign, Kaif in a statement said: “I’m thrilled to be associated with a brand like Reebok that has always strived to inspire people to be the fittest versions of themselves. The ‘She Got Ree’ campaign only furthers this belief by encouraging everyone to find their “Ree” which is the joy and spirit of being fit.”
Sunil Gupta brand director at Reebok India added: “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the ‘She Got Ree’ campaign, we hope to inspire women to find their very own expression of fitness.”
Reebok, which offers footwear, apparel, and accessories for various fitness activities, currently has over 200 stores in the country.
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