Reebok launches 'I am the New’ campaign with Suryakumar Yadav, Taapsee Pannu.

By

Maverick Martins

Published
May 9, 2023

Sportswear brand Reebok has launched a campaign 'I am the New’ with cricketer Suryakumar Yadav and actor Taapsee Pannu to strengthen its foothold in the Indian market.

With this campaign, the brand aims to widen its presence amongst the millennials and gain a wider share of the sportswear market in the country.

Commenting on the association, Manoj Juneja, chief operating officer at Reebok India in a statement said, “Our new brand ambassadors, both embody our message of empowerment and self-expression through sports. With their help, we're excited to deepen our connection with the youth of India and drive growth for our brand.”

Suryakumar Yadav added, “Reebok’s new campaign perfectly depicts my unconventional approach towards the game. I look forward to inspiring a wave of energy and igniting a spark of ‘I am the New’ philosophy amongst the youth of the country.”

Sharing her excitement about this association with Reebok, actor Taapsee Pannu said, “It is so exciting to be associated with a brand like Reebok that enables you to push your boundaries, and most importantly, to be yourself. I’m proud to be a part of this movement and look forward to a thrilling journey with the brand.”

Reebok retails in India through a partnership with Aditya Birla Fashion and Retail Ltd. (ABFRL) which has the exclusive rights to distribute and sell Reebok products through wholesale, e-commerce, and Reebok branded retail stores in India.