Published
Oct 19, 2018
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Redseer report declares Flipkart winner of festive sale, Amazon calls report ‘speculative’

Published
Oct 19, 2018

Flipkart has been named the winner of the first round of e-commerce festive season sale battle by research firm Redseer, with Amazon terming the report 'speculative'.
 

Redseer declares Flipkart winner of festive sale, Amazon calls report ‘speculative’ - Flipkart


As per Redseer Consulting’s latest report, Flipkart had a 51 percent share while Amazon managed just 32 percent share during the recently concluded festive sale that was held from October 9 to 15. Snapdeal, Paytm Mall and ShopClues combined managed to get a 17 percent share of the sales.
 
“Flipkart accounted for more than half of GMV for the entire industry. Between Flipkart and Amazon, the share was 62-38. Higher share for Flipkart was driven by higher sales in both mobiles and fashion verticals,” RedSeer said in its report.

However, Amazon spokesperson has termed the report as “speculative” that “lack robust and credible methodology.
 
“We received an overwhelming response to the Great Indian festival, with first 36 hours nearly surpassing the entire first wave last year and the entire wave growing by 96 percent versus last year…the festive season so far has exceeded our most aggressive plans,” the spokesperson told PTI.
 
The second day of the five-day sale was the biggest in terms of gross merchandise value (GMV) and fashion vertical grew by 78 percent across all platforms, the report added
 
RedSeer said its report is based on interviews with experts from the supply chain, banking ecosystem and brands, seller views, customer surveys, and other research.

RedSeer had earlier in another report had said that the total sales revenue for the festive season sale was around $2.3 billion.

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