Recode Studios launches makeup shopping app

By

Isabelle Crossley

Published
Apr 8, 2021

Multi-brand online beauty retailer Recode Studios has launched a shopping app featuring its full product selection to enable customers to place and track orders and get launch notifications on their mobile.

“The app was a timely decision for us,” said Recode Studios’ co-founder Shalini Trehan in a press release. “We wanted to be close to our consumers and establish a direct connection with them.” The free app has now launched across all app stores in India. 
 
Beauty and personal care brands which feature on Recode Studios’ new app include Richa Dave, Atul Chauhan, Chandni Girdhar, and KleenOWipes among others. The majority of brands Recode Studios retails are in the value segment of the market.

The app has numerous categories for different types of products with the aim of increase ease of finding items. As well as its retail segment, the app also features beauty tips and information to enhance customers’ shopping experience and it will feature exclusive promotions and offers to drive traffic to the app.   
 
Customer care for the app will be handled by a team located at Recode Studios, according to the business. App users will be able to contact the Recode Studios team directly and share feedback and suggestions to improve the app in future.