RCPL expands portfolio with launch of home, personal care categories

By

Maverick Martins

Published
Mar 23, 2023

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures Limited (RRVL), has expanded its portfolio with the launch of home and personal care products.

The new categories include beauty soaps, hand wash, body wash, dishwash bars, floor cleaners, and more.

Commenting on the launch, RCPL spokesperson in a statement said, “Our ambition is to help every Indian household get access to quality products at reasonable price points. This range of home and personal care products boasts high efficacy with superior formulation. These have been developed keeping “Real India” consumer problems at their core.”

The newly launched products are available across channels including kirana stores and online platforms.

Reliance plans to aggressively scale up these launches through omni-channel distribution across India in the coming months to further strengthen its versatile FMCG portfolio.