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Published
Sep 23, 2021
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Raymond Ltd collaborates with designer Suket Dhir for ‘Vibez’ collection

Published
Sep 23, 2021

Apparel and fabrics major Raymond Ltd has collaborated with designer Suket Dhir to launch its latest collection of shirting fabrics and customized shirts, ‘Vibez’.
 

Raymond Ltd collaborates with designer Suket Dhir for ‘Vibez’ collection - Raymond Ltd


Raymond's Vibez collection consists of seven distinctive prints – watercolour washes, swirling paisley, bold abstract, tie-dye, checkerboard, deep with indigo, and tribal prints.
 
Commenting on the launch of the Vibez collection, S Ganesh Kumar, chief operations officer of Raymond’s lifestyle business, in a statement said: “As lives return back to normalcy, consumers are seeking a refreshing perspective on casualization and are increasingly experimenting with fashion sensibilities. The launch of Vibez is apt in the current context wherein people are looking forward to shop with optimism.”

Designer Suket Dhir added: “It was good to see Raymond come up with Vibez. Our interpretation for it is multi-utilitarian, versatile, cool, and trendy. How clothing can change the entire atmosphere around the person wearing it, is well documented. We have played around with the fabrics in a classic Suket Dhir style.”
 
The Vibez collection has been priced from Rs 850 ($12) onwards and will be available at all Raymond shops, multi-brand outlets, and e-commerce platforms across India.

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