Raymond appoints Joe Kuruvilla as CEO of its lifestyle division

By

Maverick Martins

Published
Oct 13, 2020

​Textile firm Raymond Ltd has strengthened its leadership team with the appointment of Joe Kuruvilla as the chief executive officer (CEO) of its flagship division, Raymond Lifestyle.
 

Kuruvilla joins Raymond from Unilever, where he was the vice president of digital transformation, media, and e-commerce for east Europe.
 
In his new role, Kuruvilla will drive strategy, vision, and product portfolio enhancement for Raymond Lifestyle with a focus on global market development.

Commenting on the appointment, Gautam Hari Singhania, chairman and managing director at Raymond Ltd, in a statement said: “We are charting a refreshed approach in our Lifestyle business as we emerge in the new normal. The strengthening of the management team with the addition of Joe Kuruvilla is an exciting development and in line with our commitment to invest in global talent to enhance the scale of our business.
 
"We keenly look forward to consolidate our leadership position in the market as also develop our recent offerings with comprehensive integrated digital-first outlook,” he added.
 
Raymond Lifestyle includes branded textile and apparel businesses and brands including Park Avenue, Colour Plus, Parx, Ethnix, and Khadi.