Ray-Ban partners with 'Magnetic Fields Nomads' event in Ranthambore

Eyewear brand Ray-Ban has partnered with music and lifestyle festival ‘Magnetic Fields’ and will host a ‘Studios Hub’, ‘Pool Party’, and ‘Studios Den’ at the event from March 19 to 21 in Ranthambore, Rajasthan.

“We are delighted to share with you that Ray-Ban celebrates its deep-rooted connection with music yet again by announcing Ray-Ban Studios’ partnership with ‘Magnetic Fields Nomads’, the first-ever edition of a retreat celebrating local excellence in music, arts, wellness and food,” Ray-Ban announced in a press release.

The Ray-Ban Studios Hub will showcase the brand’s connection to music and feature a spot for revellers to capture photos wearing the brand’s eyewear and, “create your own beat at the in-house music track lab.”

On Saturday and Sunday, the Pool Party segment will feature a bar and music with acts including Dynamite Disco Club and DJ and producer Unnayaana, among others.

At night, Ray-Ban’s Studios Den is designed as a forest-themed music venue. Artists including Shireen, Chhabb, Nash, DJ MoCity, and Spacejams will play music late into the night to emphasise Ray-Ban’s historic brand connection to the music scene.

Ray-Ban, originally founded in 1937, retails in India through its India e-commerce store as well as multi-brand retailers across the country. The brand also has a manufacturing unit in Rajasthan’s Alwar district.