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Published
Apr 8, 2022
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Raw Mango to open store in Chennai

Published
Apr 8, 2022

Sanjay Garg’s luxury clothing and lifestyle brand Raw Mango is gearing up to launch a new flagship store in Chennai.

A look from Raw Mango's recent collection Sher Bagh - Raw Mango- Facebook


Not only did Raw Mango manage to survive the pandemic without having to close any stores, as many artisan brands did, the label is now preparing to launch in Chennai. The upcoming store will be “as big as our store in Delhi,” Garg told Gulf News.
 
Raw Mango’s timeless and craft-based style has won it a loyal customer base and this has afforded it continued growth.

“I have gone through a lot in many different ways,” Garg told Gulf News, about his experience during the pandemic. “But we did great on the business side.”
 
“I have always wondered if people understood the kind of hard work that we did in the last ten years or not,” said Garg. “And I wondered if they just bought it because they look different. But I was pleasantly surprised to learn that it all paid off. In the last two years, I realised that they trust our brand a lot. Their loyalties weren’t only on a superficial level. We survived well and we are now in a very good position.”
 
The brand also recently held a pop-up shop in Dubai to mark its return to international events post-pandemic.

“Saris are now becoming symbols of power-dressing and not just a national costume in India,” said Garg, about his brand’s increased global appeal. 

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