Raw Mango to open first flagship store in Hyderabad
Sanjay Garg’s luxury fashion brand Raw Mango will open its first flagship store in Hyderabad. The exclusive brand outlet will be located in Hyderabad’s premium shopping district Banjara Hills and will house the brand’s selection of handloom sarees and fusion style pieces.
The flagship store will open on Banjara Hills’ Road Number One on April 29, Raw Mango announced on Facebook on Wednesday. The store will launch with the brand’s spring/ summer 2023 collection ‘Soiree’ which features Baranasi silk brocade used in metallic sarees and fitted blouses. Apart from sharing the address of the store, Raw Mango has kept the launch under wraps but the space will no doubt feature heritage crafts and a curated selection of art as can be found in the brand’s other flagship stores.
Earlier in the month, Raw Mango hosted an evening event at its Mumbai flagship store to launch ‘Soiree’ to an audience of stylists and creatives, the brand announced on Facebook. The event was followed by collection launches in Raw Mango’s Bengaluru, Delhi, and Chennai stores.
Sanjay Garg launched Raw Mango in 2008 and the brand retails from its stores in New Delhi, Mumbai, Bengaluru, and Chennai. The brand presents handloom textiles and traditional craft techniques as high end fashion and mixes classic aesthetics with an experimental yet subtle eclecticism.
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