Raw Mango to hold exclusive showcase at Hyderabad's Elahe

By

Isabelle Crossley

Published
Jul 19, 2022

Sanjay Garg’s luxury fashion and lifestyle brand Raw Mango will hold an exclusive showcase for its new collection at multi-brand luxury fashion boutique Elahe in Hyderabad from July 21 to 23. 

Raw Mango will travel to Hyderabad this Thursday for an exclusive launch in the city for its summer 2022 collection, the brand announced on Facebook. The collection is named ‘Chorus’ and features the brand’s signature understated and refined take on traditional Indian femininity. 
 
In its teaser images for the collection, Raw Mango teamed up with actress Shraddha Rama Srinath who stars in a mini brand campaign wearing a ‘Miriam’ sheer organza silk odhani featuring hand-embroidered floral designs. The campaign, photographed by Clint Soman and styled by Simran Khera and Ayushi Dixit, has a vintage feel and bring to mind antique portraits of bygone royalty.

“The palm trees sway to the wind, and the flowers bloom as they join the rustle of organza, and the flourish of silk brocades that come alive through the vibrant notes of Angoori, Sharbati, Sorbet, and Lime in this reprise of the Romantics,” Elahe wrote on Facebook on July 18 to announce the event.
 
Elahe is located in Hyderabad’s luxury shopping district Banjara Hills. The boutique also has an address in Kolkata and specialises in Indian women’s fashion brands.