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Raw Mango closes flagship stores but remains hopeful amidst coronavirus crisis

Published
Mar 22, 2020
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Womenswear brand Raw Mango has closed its four flagship stores in India and postponed its upcoming international trunk shows but remains positive about weathering the storm brought about by Covid-19.

Raw Mango has taken steps to protect itself from the coronavirus crisis - Raw Mango-Facebook


Raw Mango has closed its two flagship stores in New Delhi, as well as one each in Mumbai and Bengaluru, in response to the coronavirus pandemic, the brand announced on Facebook on March 19.

The brand has also postponed all of its planned international trunk show events as countries across the world shut down operations.

“As of now, all Raw Mango stores across India are closed for two weeks, re-opening TBD,” Raw Mango announced on Facebook on Thursday.

“Our teams, who are largely working from home, will process orders via Whatsapp. Our entire team will be fully remunerated during this time. Meanwhile, we will continue communications on social platforms and re-evaluate each day.”
 
The brand’s founder Sanjay Garg remains positive about the situation. “We have teams across retail, design, admin, in-house production and regional weaver clusters,” Garg told Vogue India.

“Our approach has been to address each separately, given their various implications and take decisions where needed... The next phase will be to close entirely, likely in a matter of days. We are fortunate to be in a position where we financially can wait this out and emerge having reflected on opportunities for the future.”
 
Designer Sanjay Garg launched Raw Mango in 2008. The brand recently launched its spring/summer collection’Between’, which was inspired by flowers from Kerala and heritage textile designs.

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