Raw Mango launches e-commerce store

By

Isabelle Crossley

Published
Jul 9, 2020

Sanjay Garg’s clothing and lifestyle brand Raw Mango has launched an e-commerce store, which also debuts the brand’s spring/ summer 2020 collection ‘Between’.

Raw Mango’s new e-commerce store features the brand’s latest collection Between along with a selection of ‘Classics’ and ‘Best Sellers’, the brand announced in a press release on July 8.

The brand had previously planned to launch the online store later in the year but chose to open its ‘Online Studio’ earlier than planned following the pan-India lockdown and continued effects of the coronavirus pandemic.

The e-commerce store, which ships across India and internationally, features strict quality control measures and contactless deliveries to ensure safety, the brand announced. 
 
“As the world faces unprecedented times, given the accelerated shift to digital space in the way we engage with brands and each other, I believe it is important to embrace innovative methods to reach our audiences,” Raw Mango’s founder and textile designer, Sanjay Garg, said in a press release.

“We hope to continue giving our valued customers the experience and promise of the highest quality, thoughtful design and customer experience through our e-store while staying true to our philosophy of preserving, conserving handloom and celebrating India's rich culture and craftsmanship.”
 
Sanjay Garg launched Raw Mango in 2008 as a brand with a focus on handloom textiles and inspired by India’s craft heritage. The brand currently has four brick-and-mortar stores located in New Delhi, Mumbai and Bengaluru.