Rashmika Mandanna joins Plum as an investor, brand ambassador

By

Maverick Martins

Published
Jun 23, 2022

Indian actor Rashmika Mandanna has joined skincare beauty brand Plum as an investor and brand ambassador.

With this association, Plum expects to further consolidate its market position in the beauty personal care segments and expects the popularity of the actor to help in customer acquisition, especially with the Gen Z and millennial audiences in India.

Commenting on her association with the brand, Rashmika Mandanna in a statement said, “I am excited to represent and come on board as an investor, supporting a brand that is passionate about adding real goodness to the world we live in. Plum has witnessed stupendous growth over the last few years, and I am confident that the brand will become the ‘go-to' vegan brand in time to come.”

Shankar Prasad, CEO founder at Plum added, “We are delighted to have Rashmika on board as we look forward to reinforcing our brand connect with consumers. She is a popular youth icon and fits very well with the brand ethos of Plum, with her real, approachable persona. This partnership is an important milestone as we continue to build Plum into a lovable brand that stands for keeping things clean, real and good.”

Plum had recently raised $35 million (Rs 267 crore) in a Series C round led by A91 Partners to fuel its growth plans. It currently retails through a network of multi-brand beauty outlets, wellness distributors, and e-commerce platforms.