Ras creates personal care set for Vistara

By

Isabelle Crossley

Published
Jan 3, 2023

Ras has created an exclusive line of products for Vistara, India’s first full-service carrier airplane. The personal care brand has designed a set which showcases Indian Ayurvedic ingredients in eco-friendly packaging. 

Customers in Vistara’s ‘Premium Economy’ class on its long-haul international flights are now presented with exclusive amenity kits from Ras, Brand Licensing reported. The kits are made with sustainable materials and include lip balm and hand cream among other items. 
 
“We are delighted to partner with RAS Luxury Oils to offer thoughtfully curated amenity kits to our Premium Economy customers on our long haul international flights,” said Vistara’s chief commercial officer Deepak Rajawat, Brand License reported. “It has always been our constant endeavour to elevate the travel experience and we believe that this initiative will be appreciated by our customers helping them feel rejuvenated and relaxed during their journey with India’s finest full-service carrier.”

Vistara is a joint venture between the Tata Group and Singapore Airlines. The launch with Ras represents the first time that an Indian airline has launched a luxury amenity kit for its ‘Premium Economy’ customers. 
 
“We are elated to partner with a leading airline like Vistara, renowned for their premium service and inflight experience,” said Ras’ founder and CEO Shubhika Jain. “This is a collaboration of value that allows us to bring Ras’ thoughtfully handcrafted products showcasing Indian rituals, natural ingredients, and authenticity to the global traveler. We hope these products bring joy, comfort, and a part of India to the travellers, especially since these kits are designed to create a net positive impact on the planet and communities.”