Rareism launches first flagship store in Bengaluru
House of Rare's womenswear brand Rareism has opened its first-ever flagship store in Bengaluru’s VR Mall in Whitefield.
The recently launched women’s western and fusion wear brand Rareism opened the flagship store last week after launching at the start of the year. The brand also launched its debut spring/summer 2019 collection to mark the store opening.
Rareism’s first official collection, 'Summer Tones', features a range of natural textiles including cotton and linen. The collection is loose fitting and simple and features western wear such as loose trousers and shirt dresses as well as fusion wear such as kurta-esque tops.
The store’s modern and minimal interior reflects the brand’s paired-down aesthetic and plants and flowers add a natural element. Clothing is displayed on simple black metal rails and folded on wooden tables and exposed concrete and white walls add a contemporary feel to the space.
The store is located in Bengaluru’s VR Mall which is known as Black Box on Whitefield Road. The mall has 56,000 square metres of retail space and was opened in 2016.
Rareism is a brand by the fashion business House of Rare. The business also launched a menswear line called Rare Rabbit three years ago.
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