Published
Oct 24, 2022
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Rare Rabbit reaches 79 stores with new openings across India

Published
Oct 24, 2022

Rare Rabbit has reached a store count of 79 after opening its doors in Ahmedabad, Bhatinda, and Anand. The menswear brand plans to continue its brick-and-mortar expansion across the country. 

Looks from Rare Rabbit's autumn/ winter collection - Rare Rabbit- Facebook


Rare Rabbit opened three stores in one day to bring its total to 79, the brand announced on Facebook. The brand’s 77th store opened its doors in Sindhubhavan in Ahmedabad with a large glass façade which curves round to display mannequins wearing Rare Rabbit’s latest collection. 
 
For its 78th store, the brand chose Bhatinda in Punjab, where it opened with a black façade, open plan store, and warehouse style design. The brand’s 79th store in Anand, Gujarat opened with a wooden façade and illuminated brand logo of a cartoon rabbit’s head. The store houses the brand’s full selection of formal and smart casual wear as well as accessories and footwear. 

Other recent store openings for Rare Rabbit include in Mumbai and Dehradun. The brand’s main target audience is millennial men interested in both western and traditional style dress with a modern, clean aesthetic. 
 
Rare Rabbit launched in 2005, according to its website. The brand also retails from its dedicated e-commerce store The House of Rare, which also features its brands Rareism, The House of Rare, and Japano Collection.

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