Rannvijay Singha’s Disrupt partners with Myntra to boost online sales
Actor-host Rannvijay Singha’s fashion brand Disrupt has partnered with fashion etailer Myntra for the exclusive launch of the brand in India and boost its online sales.
The clothing label Disrupt caters to both men and women and specialises in casual wear. T-shirts, joggers, and hoodies make up the collection which also includes denim items which are influenced by street style.
Commenting on the launch, Rannvijay in a statement said, "There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them."
Puspen Maity, Vice President and Head - Sports, Footwear, and Accessories, Myntra, added, "Disrupt will make for a key and interesting addition to Myntra's portfolio of contemporary street fashion and youth culture, which is in great demand lately. The brand is a manifestation of Rannvijay's persona as a cool and effortless swashbuckler and is sure to be a rage among his fans."
Rannvijay has founded the brand in collaboration with Kumar Doshi. Apart from Myntra, the brand is available through Disrupt’s dedicated e-commerce store.
It is also in talks with retailers to sell the brand through brick-and-mortar stores.
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