Rangriti names actor Kriti Sanon as brand ambassador
Biba Apparels-owned ethnic wear brand Rangriti has named actor Kriti Sanon as its new brand ambassador.
The actor will begin her association with the brand by featuring in a campaign to promote their newly launched ‘Diwali’ collection.
With this association, the brand aims to strengthen its customer base and banking on the actor’s popularity to fuel its growth in the coming the months.
Rangriti’s festive collection includes kurtis, anarkalis, dupattas, salwars, chanderi skirt, shararas, slim pants, churidars, bandhani and palazzo among many others.
Commenting on the assoaiciton with the actor, Siddharth Bindra, managing director at Biba Apparels in a statement said, “We are ecstatic to have Kriti Sanon on board as Brand Ambassador for Rangriti. Her Style sense, popularity with the youth and energetic vibe makes her a perfect fit for Rangriti. We have high hopes of growth with Kriti on our side.”
Rangriti currently has over 100 exclusive brand outlets across India. It also sells through multi-brand outlets and online through its website, e-commerce platforms Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal among others.
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