Rangriti launches exclusive collection for Lohri

By

Isabelle Crossley

Published
Jan 16, 2023

Rangriti celebrated the folk festival of Lohri by launching an exclusive clothing collection for the predominantly North Indian festival. The women’s ethnic wear brand’s new line features an array of festive sets. 

“Rangriti’s collection will gather praise from all,” said Rangriti’s managing director Siddharath Bindra in a press release. “Styled and draped in numerous techniques shall create a buzz and make your occasion memorable.” 
 
The collection features ethnic sets is both jewel and muted tones as well as classic shades of maroon and black. Coin and bead embellishments add a bohemian flair and numerous ensembles come in heavy weight fabrics for the colder months. The collection also features palazzo pants, straight cut suits, lehengas, indie tops, slim fit pants, dresses, jackets, and coats among other garments. 

The festive collection launched offline at all of Rangriti’s exclusive brand outlets and multi-brand outlets where the brand retails. Online, the collection launched on the brand’s dedicated e-commerce store as well as on multi-brand platforms including Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, and Snapdeal. 
 
Womens’ ethnic wear and lifestyle retailer Biba launched Rangriti as a value-focused subsidiary in 2015 with the aim of offering traditional styles at affordable prices. The brand has exclusive brand outlets across India and operates in a large number of Tier 2 and 3 cities.