Ranbir Kapoor to endorse Mcnroe’s Wild Stone brand
Mcnroe Consumer Products Pvt Ltd has signed Bollywood actor Ranbir Kapoor as the brand ambassador for its male grooming brand Wild Stone.
The actor will endorse the company’s deodorants and perfumes along with grooming products like hair gels, shower gels, face wash, and shaving foams.
Commenting on the actor’s appointment, Narendra Daga, founder and managing director at Mcnroe in a statement said, “Ranbir’s cool demeanor & innate sensibilities completely resonates with our brand Wild Stone. The market for male grooming in general and deodorants & fragrances in particular is growing at almost 15 percent. I am delighted that a youth icon like Ranbir has chosen to partner with us.”
With this association, Mcnroe is looking to strengthen its presence in the men’s grooming segment in the country and also has plans to expand its product portfolio.
Mcnroe sees huge potential for growth in the grooming market and plans to launch new products in this segment every three months. It had entered the men’s grooming market last year with the launch of Wild Stone Edge.
The company closed fiscal year 2018-19 with revenue of around Rs 500 crore ($70.6 million) as against Rs 410 crore it reported the previous year.
Copyright © 2021 FashionNetwork.com All rights reserved.