Ranbir Kapoor named Myntra’s brand ambassador

By

Maverick Martins

Published
Feb 7, 2023

E-commerce major Myntra has appointed actor Ranbir Kapoor to its list of brand ambassadors to endorse men’s fashion wear on the platform.

With this association, Myntra aims to tap into the actor’s popularity and national appeal across metro and non-metro audiences.

The actor will feature in a brand campaign titled 'Be Extraordinary Everyday’ slated to go live shortly alongside Kiara Advani. As part of this campaign, Myntra will also engage with top influencers from across India, to create exciting and relevant content to connect with consumers including in non-metros.

Commenting on the association, Sunder Balasubramanian, chief marketing officer at Myntra in a statement said, “Ranbir embodies the spirit of Myntra as a creative force shaping the world of fashion today. He is a true original, who has been a part of some of our previous brand films, and now we are thrilled to continue our collaboration officially by welcoming him as the new face of Myntra.”

Ranbir Kapoor added, “Fashion continues to play a huge influence in my life. For those who know me the best, I am more of a classic and everyday ensemble kind of a man. I am absolutely honoured and delighted to be associating with Myntra. Our collaboration will enable the best of everyday fashion for my fans through the best of branded fashion made easily accessible by Myntra.”

Myntra has witnessed strong growth over the years through its association with actors like Kiara Advani, Tamannaah Bhatia, and Vijay Deverakonda as its brand ambassador.