Rajkumar Rao to endorse Safilo’s Seventh Street in India
today Sep 6, 2018
Safilo Group has named Bollywood actor Rajkumar Rao as the brand ambassador for its eyewear brand Seventh Street for the Indian market.
The brand also launched a new campaign with the actor, promoting its latest optical eyewear collection. The campaign featuring the actor is already out and the new Seventh Street optical eyewear collection is expected to hit the stores in the coming days.
Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, in a statement, said, “We are delighted to have Rajkumar Rao as the face of Seventh Street. His charming personality and effortless style are the perfect qualities that embody the brand’s value as well. The actor will be seen sporting the latest collection of the brand in a campaign.”
On his association with Seventh Street, Raj Kumar Rao added, “I am extremely happy to be associated with Seventh Street as its brand ambassador. I feel that the brand is all about well-balanced style and comfort which is also an expression of my personal style.”
Safilo Group is a leading Italian eyewear manufacturer and worldwide distributor in the premium sector for sunglasses, optical frames and sports eyewear with an extensive wholly-owned global distribution network in over 40 countries.
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