Raj Diamonds launches first ever enamel and diamond jewellery line 'Futuro'

By

Isabelle Crossley

Published
Oct 10, 2022

Raj Diamonds has mixed enamelling with diamonds for the first time for its new launch ‘Futuro’. The diamond jewellery brand launched the line of rings, earrings, and pendants for this year’s festive season.

This festive season, Raj Diamonds has added vibrant enamel and ceramic settings to its diamond jewellery for the first time ever, the brand announced in a press release. The collection features Art Deco-esque statement necklaces with cobalt blue enamel, stacked-look rings, and bangles featuring hidden pops of colour along the sides among other designs. 
 
“It’s always been our endeavour to bring beautifully designed products crafted to perfection,” said Raj Diamonds’ managing director Eshwar Surana in a press release. “Our unique collections always have a high aesthetic appeal. Abiding by the same, we have launched our striking new collection– Futuro with a new vibe. Diamonds have always known to be a woman’s best friend; but little did one think more could be added to the palette by offering diamond jewellery with colours to complement a whole festive wardrobe. We will also be launching an aggressive marketing campaign to promote the new collection.”

The handcrafted Futuro line retails from Raj Diamonds’ flagship stores. Founded in Bengaluru, the brand has its strongest retail presence in Karnataka. 
 
“Having been a forerunner in jewellery innovation, Raj Diamonds is known for offering ‘out of the box’ designs,” said Eshwar. “This has translated into the company venturing from the ‘traditional’ idea of diamonds to allowing people to wear diamonds in a more unique and personal way. We are extremely upbeat about the festive & wedding season and expect strong growth in line with the recent sales trend. We have also curated exceptional offers as part of the festive season. We thank our customers for their trust in the brand which made us achieve great milestones.”