Raisin opens first outlet in Dehradun, plans to have over 20 outlets by March 2021

By

Maverick Martins

Published
Aug 26, 2020

​Ethnic womenswear brand Raisin has launched its first-ever exclusive brand outlet in Dehradun, amid the Covid-19 disruptions, and plans to expand to over 20 exclusive outlets pan-India by March 2021.
 

The new store in Dehradun is spread across an area of 350 square feet and will house Raisin’s varied collections, ranging from kurtas, dresses, jumpsuits, and more.  Apart from clothing, the store will also stock jewellery consisting of rings, earrings, necklaces, cuffs, and bracelets.
 
Commenting on the launch, Vikash Pacheriwal, co-founder of Raisin, in a statement said: “Raisin was started to create contemporary fashion, which is able to meet the needs of our customers. Through the launch of our first-ever exclusive brand outlet, we want to make our plethora of collections available in the store. We soon plan to expand to over 20 EBOs pan India by March 2021.”

Raisin owned by Parvati Fabrics Ltd was launched in August 2018 has Bollywood actor, Bhumi Pednekar, as its brand ambassador. It currently sells in more than 150 stores across India. The brand also sells its products on e-commerce platforms like Amazon and Myntra, in addition to its own website.